Founded by Sue Zoldak after15 years of working in public affairs and advertising, this research company is different.
All great campaigns are based on sound research. This fact is indisputable. The problem is that third-party research teams often leave more questions than answers. Clients are left with the question on their minds when the research team leaves, “What do we do now?”
To answer this question as a strategic campaign lead, Sue and her teams go right back to the data. And after combing through toplines and crosstabs, looking for answers, the thought kept creeping into our minds — there has to be a better way.
With the birth of new technology that now allows us unprecedented access to all modes of polling — from live agent calling to interactive response to online panels — we can now cut straight to the forefront of what clients need. They need sound research at a lower cost from strategists that know what to do with the results.
quantitative research at half the cost
Not only can we tell you the feasibility and quote the price of a poll within hours, we can conduct research very often at half the cost of traditional research firms. Why? Because we have cut out the layers of brokers and middle managers that are handling your data and your account.
Don’t believe us? Give us a call.
“Zoldak Research helped us develop an ad campaign, test various messages, and get our ads designed and placed in just a matter of days. With their expertise and research tools, we were able to reach our audiences and achieve our goals.” — Vice President of Communications, state-based think tank.