Founded by Sue Zoldak after15 years of working in public affairs and advertising, this research company is different.


All great campaigns are based on sound research. This fact is indisputable. The problem is that third-party research teams often leave more questions than answers. Clients are left with the question on their minds when the research team leaves, “What do we do now?”

To answer this question as a strategic campaign lead, Sue and her teams go right back to the data. And after combing through toplines and crosstabs, looking for answers, the thought kept creeping into our minds — there has to be a better way.

Technology intervenes

With the birth of new technology that now allows us unprecedented access to all modes of polling — from live agent calling to interactive response to online panels — we can now cut straight to the forefront of what clients need. They need sound research at a lower cost from strategists that know what to do with the results.

quantitative research at half the cost

Not only can we tell you the feasibility and quote the price of a poll within hours, we can conduct research very often at half the cost of traditional research firms. Why? Because we have cut out the layers of brokers and middle managers that are handling your data and your account.

Don’t believe us? Give us a call.



Zoldak Research helped us develop an ad campaign, test various messages, and get our ads designed and placed in just a matter of days. With their expertise and research tools, we were able to reach our audiences and achieve our goals.” — Vice President of Communications, state-based think tank.




As Founder and Owner of ZOLDAK RESEARCH and THE ZOLDAK AGENCY, Sue gets to do what she loves best – win advocacy campaigns. At the heart of every campaign? Research, cutting-edge digital techniques, and hard-driving messages. Due to client demand, Sue went on her own and built a public affairs agency in 2016 at the nexus of political strategy, data and research, and Madison Avenue-style advertising.

Named by Campaigns & Elections Reed Awards “Best Public Affairs Firm” in 2018 and 2019, The Zoldak Agency has also won six Pollie Awards since its founding, the “Oscar’s of the political industry,” including Public Affairs Best in Show and Best Use of Social Media.

In 2019, Sue launches two new firms, Zoldak Research, a public opinion polling firm, and Zoldak Victory, a Republican political ad agency. Sue is quoted often in the media as a Republican commentator and digital strategist.

MIT Tech Review wrote, “Put simply, she’s a go-to person for companies and organizations determined to shape public policy.”

Sue is also the founder of DC Media Peeps, a networking group for public affairs, PR, communications, and creative professionals. She is also an adjunct professor for digital strategy at George Washington University’s Graduate School of Political Management. Sue has a Bachelor of Arts in Economics from the University of Michigan and a Master’s in Public Policy from Georgetown University’s McCourt School of Public Policy.

Fun fact: Sue used to be a math teacher.



Andrew S. Ricci is a strategic communications, messaging, and media expert with broad experience spanning the halls of Congress, the campaign trail, and working with agency clients in a wide range of industries. He’s developed and led communications campaigns, served as a flack and spokesperson, pitched media, and written content to help his clients get in the news or get out of it.

With a foundation working for elected officials in competitive, nationally-targeted districts, Andrew brings a campaign-oriented approach to every client engagement. He works hand-in-hand with clients to not only provide strategic counsel, but to design and implement communications campaigns that drive toward the client’s established goal.

Just as opinion research is used on the campaign trail to develop messaging, whether positive narratives to build or reinforce support for your candidate or weaken the position of your opponents, Andrew works with clients to develop themes and narratives, create the materials needed to promote them, and work with media and others to get them in the public sphere.

His ghost writing has appeared in the New York Times, Washington Post, Politico, The Hill, U.S. News and World Report, Forbes, and countless state, regional, and local publications. He has been quoted as a spokesman or subject matter expert in the New York Times, the Wall Street Journal, USA Today, the Associated Press, ABC News, MarketWatch, CNBC, CNN, Bloomberg, Politico, Roll Call, The Hill, and many others.

Andrew has a B.A. in English from the University of Mount Union (formerly Mount Union College) and is a native of Beaver Falls, Pa.